— PROJECT NAME
Route Zero
— ROLE
Motion Designer
— SOFTWARE
After Effects
Photoshop
— ASPECT RATIO
16:9
— DATE
25.06.2025
Since late 2023, NOVA has been building the groundwork to become a Net-Zero and climate-resilient university, fully aligned with the goals of the Paris Agreement and the 2030 Agenda. Route Zero is the plan guiding this transformation, covering everything from operations and governance to education and collective action.
This animated video aims to educate and raise awareness about the University's path towards 2040.
Art Director: Oriana Mata
VO and Music: NOVA
Produced by: Nuts Branding
The work process
on this animation
Style
Based on the initial storyboard provided by the Art Director, I was responsible of designing the transitions that would best combine the 3 different types of assets: video footage, stock images and vector graphics. The result, a mixed media video that illustrates the net zero goals of the client.
Tone and energy
Structured as a series of facts and data, the script may feel rigid so the goal for this animation was to bring a more playful and dynamic flow that could carry the information and keep the audiences attention.
Inspiration
The client wanted a video that draws from the VOX videos style while delivering a unique touch, based on the existing brand designs.
Style frames
Used as a starting point for creating the existing animation
