— PROJECT NAME
Little Boo
— ROLE
2D Illustration
Cell animation
Typography
Motion design
— SOFTWARE
Storyboarder
After Effects
Photoshop
— ASPECT RATIO
16:9
9:16
1:1
— DATE
20.12.2024
Little Boo, an audio-light plush toy designed to soothe babies with sound and color. Blending painterly illustration with elegant typography, cel animation, and motion design, the animation walks viewers through Little Boo’s features in a gentle, storytelling tone.This 2.5-minute hand-drawn animation introduces
Each component—plush toy, sound module, and soothing sleeve—is brought to life with expressive, frame-by-frame animation that conveys warmth and care. Soft transitions, layered textures, and animated typography guide the viewer through the setup, sound selection (from womb sounds to custom recordings), and light customization process.
A colourful sequence showcases all eight glowing light options, ending with a pulsating rainbow glow, highlighting Little Boo’s comforting presence.
This animation blends function and emotion, creating an engaging and visually rich explainer designed to resonate with caregivers and parents alike.
visual references from the client
Client requirements
The animation should have a handmade look and feel, to be playful and to portray a close version of our product in a painterly style.
Base the ideation on the voice over recording, script and a few reference images shown bellow.
First sketches and the Animatic
Based on the photography reference images shared by the client I envisioned a series of rough sketches using Storyboarder to create an animatic and get a sense of pacing for the video.
style frames
With the animatic, photo references and rough sketches as guides I proceeded
to create the illustrations needed for the animation
cell animation
The client wanted the sounds of nature to be visually illustrated and animated with a more organic feel and not just enumerated as initially suggested in the animatic. To achieve this I opted to combine keyframe and cell animation.